For the music video to their new song “The Wilderness Downtown,” Arcade Fire chose to work with filmmaker Chris Milk and to integrate Google interactive maps. Billed as an “interactive film,” you enter your home address and witness the coolness. This really pushes the envelope in combining an interactive experience, creepy Google streetview technology (when did they capture those images of my house?), and a surprisingly effective array of browser windows in all shapes and sizes, containing streaming video. The whole process takes a couple minutes, and you’ve gotta download Google’s new Chrome Experiment, but it’s worth it.
If anything, Arcade Fire provides the excellent soundtrack. Reminds me of the way Radiohead embraced Web 2.0 to release In Rainbows. Or how Jonsi totally socked it to me with his one-of-a-kind, aesthetically mind-blowing concert and film experience for go. (If you still have a chance to see Jonsi live, you’d do well to get yerself a ticket before he’s gone.)
Why aren’t more of us taking advantage of the technology at our fingertips?