The genius of this PR campaign for a free Whopper is its play on internet–or more specifically, Facebook–addiction. As Current.com notes, this Burger King promo is “actually dead on hilarious.” I think it’s a perfect use of a Web 2.0 application by advertising folks.
The concept is simple: download the app to Facebook. Choose 10 of your friends. Remove them from your friend list (the app cruelly states that your friends will be notified). Then watch the Facebook friend go up in flames.
Reminds me a bit of that hilarious voter registration video that placed [YOUR FRIEND’S NAME] into a false news report, identifying your non-voter friend as the sole reason for losing the presidential election.
Guaranteed viral material. Oh yeah, did I mention that you get a coupon for a free Whopper?